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| Secured Visa Canada :- Visa is committed to supporting the continued growth of the e-commerce market, making the same high levels of security and convenience available to the virtual world as are possible in the physical world. The development of two separate but complementary initiatives, namely, the Visa Account Information Security (AIS) Program and the Verified by Visa® Program, provide Members, merchants and their agents with the tools to make the most of the e-commerce market, confident in the knowledge that data is protected and secure. Helping merchants and service providers exploit growth prospects with confidence. The Visa AIS Program addresses essential system-wide security issues, and provides a proven, cost-effective methodology and documentation with which immediate and significant improvements can be made with respect to the integrity of operations. The Verified by Visa Program incorporates strong encryption of data while it is in transit over the Internet and allows two-way authentication between merchant and cardholder, providing greater protection and better means of maintaining consumer confidence and trust. Visit The Account Information Security ProgramWelcome growth in card usage over the Internet has brought with it the storage of larger quantities of account information by e-commerce merchants and service providers. To protect the integrity of cardholder data, all such entities must be more vigilant in safeguarding sensitive data. Consumers believe that it is more secure to buy goods and/or services in the store. Visa is committed to supporting Members, merchants and their agents in addressing both the risks and the fears that inhibit the potential for growth in the e-commerce market. The Account Information Security Program is designed to protect Visa
Account and Transaction Information, safeguarding both the integrity of
operations and the goodwill of cardholders. Although the initial focus
of AIS was on E-commerce merchants, it now applies to all entities (all
Merchants, Processors, Service providers etc.) who process, store, transmit
or access account or transaction information. |
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